Commanding Woolie’s Workshop at The Emporium of Postmodern Activities is Deus Ex Machina’s US Motorcycle Design Director, Michael “Woolie” Woolaway. A natural born gear head, the Hawaiian born, California raised builder has been taking things apart and putting them back together ever since he can remember.
Having grown up on motorcycles in Marin County surrounded by legends Mert Lawwill and Kenny Roberts, and within close range of Northern California’s famed Laguna Seca and Sears Point raceways, a career in competitive racing was essentially preordained for Woolaway. A decade of racing culminated in Woolie’s arrival in the highly esteemed 250GP, “One of my most cherished racing memories is when I shared a garage with John Ulrich at Willow Springs racing 250GP,” he recalls.
Since joining Deus in 2008, Woolie has crafted two-wheeled wonders for the likes of Orlando Bloom, Ryan Reynolds, Billy Joel, and Bruce Springsteen. “Everything about Deus excites me,” he says. “I’m excited that I have the opportunity to be a big contributor to this company and I’m excited to be designing and building motorcycles that inspire me. I like what I do.”
Fresh out of the hatchery: the Fiddler. Michael Woolaway’s fourth custom build at the Emporium of Postmodern Activities is a voluptuously shaped, traffic halting café racer engineered to add more than a little spice to the… More
Michael Woolaway, Deus Ex Machina’s US Motorcycle Design Director, is calling his latest build The Ding Dagger. Designed and geared to run the back alleyways of Venice, the svelte SR500 based, two-up café racer runs a… More
The first full-blown custom build to come out of the Emporium of Postmodern Activities, The American is not so much a statement as it is a well-crafted argument. It’s an argument against the Sturm und Drang… More
Moto Grigio is Michael Woolaway’s latest addition to the Deus Ex Machina arsenal. The bike’s namesake is a vintage Ferrari paint scheme called Grigio Scuro. A simplified translation of the term from Italian into English—dark grey—does… More
By Woolie The 4cyl BMW S1000 R by Deus Ex Machina Woolie’s Workshop and Deus Ex Machina USA are proud to present the ’4cyl’ a collaborative bespoke motorcycle build for Orlando Bloom. The custom BMW S1000 R project… More