Alpha Industries & Deus Ex Machina Berlin Launch
Alpha Industries & Deus Ex Machina came together one cold January night in Berlin with an exclusive Fashion Week event to celebrate and preview the launch of their new collaboration.
The evening began at “The Store” – a multi-use 30,000 ft2 retail space in Berlin’s Soho House – where the Balenciaga was moved aside for the night, and Alpha x Deus took centre stage to present 3 limited jackets from their upcoming collaboration. People queued in the the cold for hours to catch a glimpse of the upcoming release and an opportunity to get their hands on a very limited number of pieces made available exclusively for the evening, all selling out within hours of release.
Monkey 47 Gin and Tito’s vodka provided the cocktails, TV Baby together with Deus Records label honcho, Justin Miller flew in from New York to provide the audio pleasure. All guests from the event were then transported to the official SEEK x Deus x Alpha Fashion Week After Party where the night kicked up a gear, TV Baby again taking centre stage in a live performance that electrified a full house of Berlin onlookers.
For those that missed out on the very limited run on the night, the Alpha Industries x Deus collaboration jackets will be officially available later this year – July 2016.