In the middle of Japan’s biggest holiday, Golden Week, the Bike Build Off came together at the ocean-side parking lot of the beach town Shichiri-ga-hama near Kamakura (hour and half south of Tokyo). The venue is… More

Deus Ex Machina Japan have teamed up with Hakusan, the legendary Japanese optical frame makers to produce a special sunglass frame exclusively for their Tokyo flagship. The frame is finished in matte black with Hakusan’s high… More

After an arduous search to find the perfect location to moor a Deus flagship in Tokyo we happened on a landmark free standing three story building in Harajuku which had been headquarters to vintage clothing specialists Santa… More

Nothing like a four hundred of  your friends coming over for a drink to launch a building! After many months of painstaking preparation our newest flagship was ready to be pushed out to sea, the tables… More