Sun. Petrol. Wheels. Finally we could implement our idea: The Ride Out. More than 30 motorcycles were waiting to start their engines. Starting at our Deus Store in Zurich. We were riding through the woods and… More

During the various global lockdowns, most of us petrol headed, rubber burning dirtbags sat at home thinking about all the adventures and trips we were missing out on. That’s why, in the Deus cosmos, we took… More

Following the government restrictions concerning the COVID19 alarm, and for the safety of the participants, we must delete the former dates for the Swank Rally di Sardegna Classic (29th May – 2nd June). But this is… More

To all those who bought the 210 limited edition Deus Christmas Boxes we prepared for our Indonesian store over December & January, this one is for you. In February we were able to make good on… More

日本の皆さん 英文のあとに日本語があります。 Ever since its opening, The Residence of Impermanence DEUS Harajuku has delivered custom motorcycles that incorporate the DEUS DNA. Introducing the Harajuku flagship’s final customization, TWO FACE, a custom concoction of a 1982 BMW… More

  This is a story about three friends. All of whom herald from the same small coastal town in Western Java, all of whom had fallen under the spell of surfing. A spell cast by those first surf… More

The one day trip up the coast; undervalued, overlooked, and often taken for granted. It’s the simplest form a road trip, and a staple of the surfing community.  Usually the easiest decision we have to make. But… More

Friday night the 21st Feb the weather gods conspired to make it more than a bit of a miserable night. The fact the Deus Gallery at Bali’s Deus Temple of Enthusiasm wasn’t wall to wall with… More

Exactly 969 kilometers from our French Flagship in Biarritz, Deus Ex Machina has given birth to its first high altitude prodigy, The POCKET OF TENACITY in Meribel, France. Host of the 1992 Albertville Winter Olympics, Meribel is a pre-war ski… More

The fires in Australia may have abated although the need hasn’t. So when the Bali Roots Festival approached us here in Bali about putting on an event in the Deus Backyard, we said you bet, just… More

A hub of gasoline culture in Los Angeles, the intimate and hidden parking lot of the Deus Emporium in Venice Beach is always full of surprises. Great ideas are synonymous with great coffee, and in our… More

  2,000 meters above sea level there exists a volcano that last erupted only a few short years ago. It’s awe inspiring intensity is best experienced first hand; looking straight up from the centre of a… More

Can you tell us a bit about yourself and your work? Well, I started restoring cars when I was 17 years old. Cars, like skateboarding, were my thing ever since I was little, even if this… More

You look out of the window as you use to do every Sunday, and everything seems the same, but… this Sunday, the 26 th of January, is different. This is the day in which you break the chain… More

“A functional and practical 4-cycle motorcycle with a purity of purpose.” A beautiful machine, with an interesting back story.   2014 – Venice, CA – To continue fulfilling the purpose of being a ‘trusty whip’ for whenever… More

Fresh from kicking open the doors of our new home in Hout Bay, a bunch of intrepid Landy enthusiasts gathered on a stormy morning, enthusiastic to make the scenic drive from one side of Chapman’s Peak… More

Last Friday we opened our doors to host the official Bleach Design Werks bike and video launch “One OF One” featuring Deus’ own Kelana Humphrey and his Bleach customized TC 85 race bike. As guests began to arrive in the Deus Emporium they… More