Oily Rag: The February 2026 Edition
From LA’s Lincoln Boulevard to Thailand’s sun-baked lanes, February finds us somewhere between awe and elbow grease, where things are moving fast enough to feel thrilling and maybe a touch absurd. We’re carving out new corners, meeting new faces, and laughing at how seriously we sometimes take ourselves.
SS26 has launched, and we couldn’t feel more gratitude for the love it’s received around the world, and with that we have handed over to our team of designers to select the piece for the season ahead.
Here’s to the strangely poetic ride that is right now.
Until March,
The team at Deus.
Lincoln, Midday Almost Paradise
A shimmer above asphalt,
the light feels heavy here,
gathering itself slowly.
Lincoln, idling at the edge.
Locals move slowly, in an act of defiance.
Sun-borrowed, unhurried,
past corners that belong to no one.
Here, paradise is logistical.
It touches everything;
and promises nothing.
Everyone looks briefly significant -
as if handed a quiet instruction:
stay, go, begin again.
The sun will rise tomorrow,
with the same brilliant indifference.
Anonymous
Neon haze and vinyl nights: Deus Ex Machina, Bangkok
Beneath the humid neon hush of Bangkok, the doors opened to our new store, not with
ceremony, but with a kind of cosmic recognition - like a long-overdue reunion. The air vibrated with Thai funk spun on warm vinyl, mingling with the bright bitterness of local craft beer. And in that charged atmosphere, hometown pride burned bright.
SS26, Curated: Deus designers’ on this seasons favourites
Here’s a look at their selections, a glimpse into the worlds behind them and the question: how does this piece carry your world into ours?
Jesse Chick, Unisex Designer
Anityata Jacket - How does this piece carry your world into ours?
At the time I was designing this collection I was deep into Cosey Fanni Tutti. Artist, musician, provocateur. To me, she is an endless well of visual and conceptual fuel. The way she wore military and camouflage resonates with me. She made it feel intimate and loaded, long before army surplus became an easy fashion shorthand.
My love of camo and Cosey collided with a thrift store find that season. Buried at the back of a rack was a camouflage jacket a previous owner had brutally cropped and clumsily stitched extra pockets onto. It felt altered. Claimed. That became the starting point for the Anityata silhouette.
We recut the shape into a unisex block and referenced classic British camouflage, then overdyed it in a deep indigo to mute and recalibrate the pattern. The high collar was exaggerated, pushing the military reference into something more personal. The orange arm patch sits as a deliberate interruption. A mark of intervention.
This version travels everywhere with me. The light cotton layers easily. I wear the collar fastened with just the top two buttons. My own quiet salute to Cosey Fanni Tutti.
Brenda Briand, Womenswear Designer
Growing up surrounded by the sounds of car and motorbike engines, designing 'Queen of Speed' drew on all my early memories of the golden era of Group B Rally driving and the European F1 Championships. New Zealand's intense, winding gravel roads and the distinctive sounds of 1980-90's F1 are burnt into my memory and I cannot deny that my nickname growing up was PK after the Brazilian Formula 1 driver Nelson Piquet.
Drawing inspiration from the iconic female French rally driver Michèle Mouton, The Monte Carlo Knit Cardigan is womenswear first foray into knitwear, and it is the perfect art canvas for fusing all the inspirations such as classic racing stripes and checked flag motifs of 'Queen of Speed' together.
Steven Wong, Menswear Designer
Rather than singling out one particular piece, what excites me most this season is our Aloha shirting. These yardage Hawaiian shirts have long been synonymous with Deus, tracing back to our founder, Dare Jennings, and his days at Mambo, where the “loud shirt” became part of the brand’s DNA. They serve as wearable canvases — bold expressions of art that instantly evoke holidays, travel, and that laid-back, drink-by-the-pool state of mind.
Having grown up in a hot, tropical country, I naturally gravitate toward destinations that mirror that climate and energy. For me, the perfect companions for this summer's getaway are the “Broadus”, the “Mail-Man” and the “Freamon” shirts. Whether worn buttoned up or thrown on open over a tee, these billowy rayon pieces are defined by their relaxed boxy cut, straight hem, and classic spread collar.
It’s a silhouette that has endured for decades - a true testament to its timeless place in apparel culture. Over the years, our Hawaiian shirts have become highly collectible, regarded by many as a signature art form unique to the Deus enthusiast.